I was lucky enough to work on Geico in the beginning, helping it become GEICO. And I learned a few valuable lessons that have stuck with me ever since.
Learn the rules. Learn what works. Then reinvent the rules. Don't be boring. Never fear failure. Be nice to people. Laugh often. And along the way, strive to do the best work in your category, whether it's health care or automotive parts or insulation.
The results? Not too shabby.
I’ve changed the destinies of brands with my ideas and insights.
I’ve won more than 100 awards, including honors for the Geico Gecko, enshrined in the Advertising Icon Hall of Fame.
I’m loved by clients for my passion, energy and organization.
GREATEST HITS
Here are the pieces that best define the work I do. Comedy that sells. Emotional storytelling that taps into an insight. Provocative ideas that command attention. If you like these, you’d like working with me.
ADT
Actor Ving Rhames personifies the strength and 24/7 monitoring of ADT. The campaign far exceeded all goals in its first year.
BELLEFAIRE
Worldwide impact. All for the budget of a ham sandwich. Proof that ideas are stronger than dollars.
Travaasa
Travel print and e-mail.
Hibernia Bank
A welcome booklet with a scratch-n-sniff section was also a great ice-breaker.