OPIOIDS
Simple, yet powerful message: Opioids kill more than pain. A campaign centered in Northeast Ohio.
As an attention-getting guerrilla event, we placed people trapped in opioid pill bottles all over downtown Cleveland.
ADT
We pioneered the idea of elegant fear to motivate wary homeowners. Then we discovered our symbol of uncompromising security.
OWENS CORNING - THE PANTHER TOUCH
As a writer, I'm naturally curious. Even about insulation and roofing. Having a pink panther helps.
Who says product demos have to be dull? Even insulation can be entertaining.
Owens Corning: The Panther Touch TV
Launch materials for a new insulation, PURE SAFETY.
Breakthrough internal campaign for employees, highlighting the key properties of the new insulation.
Bellefaire
Worldwide impact. All for the budget of a ham sandwich. Proof that ideas are stronger than dollars.
HEALTHCARE & PHARMA
I once worked on deadly insecticides and pesticides. So it's good karma to actually help people get well and stay well. Worked on GEISINGER, Ohio Health, Anthem, Secure Horizons, Highmark, Allegheny Health and more. Even pet health care.
Here's a small sampling. All were multimedia campaigns, including print, TV, digital and social.
BRISTOL-MYERS SQUIBB
Created Bristol-Myers Squibb’s first direct-to-consumer educational campaign about immunotherapy, an advanced new cancer treatment using the power of your own immune system to fight back.
BRAVECTO
Helped lead a global flea-and-tick Bravecto campaign for Merck Animal Health, which exceeded initial goals by 65%.
BEAUMONT
I helped brand a Detroit hospital -- creating an emotional bond with the community -- through a unique positioning: There's no quit in us. Because there's no quit in you.
Digital content on a shoestring budget? I love it.
Here, Beaumont touts its innovations in orthopedics.
SECURE HORIZONS
Charlie and Frank became our beloved brand ambassadors, personalizing the brand in a compelling way that led to record enrollments.
ANTHEM
For Anthem, I worked on a direct-marketing campaign promoting Medicare Advantage and Supplement plans. Our first salvo, an animated spot encouraging seniors to get more info., exceeded expectations fivefold. They had to print more books.
OHIO HEALTH
Ohio Heath was once seven disparate hospitals brought together to form one system. Our campaign, Believe in We, helped the public see them as a combined force for better health care. Stronger together than apart.
GEISINGER
Geisinger was cited by President Obama as an innovative hospital system, pioneering medicine for the 21st century. I helped tell that story.
CONCENTRIC
Led creative pitches for Concentric in New York, a pharma and sister agency to Doner within the MDC network. (We shared resources.) Here's some pitch work I'm particularly proud of for a new anti-constipation drug.
